Harvest Coffee Company

Harvest Coffee Company is a pair of fictional coffee shops, which I dreamt up and branded. I hope to open a real coffee shop one day. One of them is a profit-based shop (Harvest) in Minneapolis, MN created to help fund a mission-based shop (La Cosecha) founded in Guatemala City, Guatemala. The intention is to spread love all around the world, and to help people in Minnesota be able to support a cause in another part of the world. There, we will be supporting under-privileged kids, and creating relationships with the local coffee bean farmers from whom we source our beans and other products.

Mission Statement // 
Harvest and La Cosecha Coffee Company are sister coffee shops located in Minneapolis, MN and Guatemala City, Guatemala. Together, they work toward three goals: to take care of the earth from which they grow their beans, to take better care of farmers who supply their beans, and to take care of the people who enter their shops. This happens in practical ways by sourcing ethical products, uniting farmers and business owners, and serving carefully curated coffees to customers. Harvest and La Cosecha aim to use their products as a way to gather people into an inclusive and grace-filled community in two very different cultures.
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This is a mockup of the interior of Harvest Coffee Company in Minneapolis, MN.
These are the final logos for Harvest and La Cosecha
This is the logo spray painted, with the coffee bags displayed below. I designed, printed, and hand crafted each bag.
This is the logo spray painted, with the coffee bags displayed below. I designed, printed, and hand crafted each bag.
This is a close up of the front and side of one of the coffee bags.
This is a close up of the front and side of one of the coffee bags.
This is a close up of the back and side of one of the coffee bags.
This is a close up of the back and side of one of the coffee bags.
Coffee bag designs
 Each of the shelves were carefully curated with books, plants, and a plethora of merchandise for sale in order to set a tone for what the store will feel like.
The top shelf contains some books, a candle for sale, a plant, and the brand guidelines for the store.
The top shelf contains some books, a candle for sale, a plant, and the brand guidelines for the store.
The second shelf contains a plant, coffee beans, a lamp, some postcards, and stickers of the logo for sale.
The second shelf contains a plant, coffee beans, a lamp, some postcards, and stickers of the logo for sale.
The third shelf contains more books, plants, candles, mugs, and essential oil spray for sale, as well as some gift cards for sale.
The third shelf contains more books, plants, candles, mugs, and essential oil spray for sale, as well as some gift cards for sale.
The bottom shelf contains a plant, a mug for sale, and a basket full of merchandise items highlighting an illustration used in much of the brand's marketing.
The bottom shelf contains a plant, a mug for sale, and a basket full of merchandise items highlighting an illustration used in much of the brand's marketing.
This is the cover of the brand guidelines book I created.
This is the cover of the brand guidelines book I created.
This is the missions statement and strategy of Harvest Coffee Company.
This is the missions statement and strategy of Harvest Coffee Company.
Handmade book of brand guidelines for the coffee shop
These are some postcards made to showcase the sister coffee shops next to one another, to tell the story of what they are, and their combined  mission.
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