Process
Violet embraces that the world is now centered around technology, knowing that there are positive and negative effects to this.
It promotes knowing what is happening inside of the brain, and taking precautions to protect a valuable part of every human being.
The marketing and the product itself, although helpful and preventative, is a front.
Buying the product will also include pertinent information regarding health, and materials promoting self-reflection and change.
When people order the blue light glasses, the product will also include a small magazine which includes facts and statistics, explaining the science behind what’s happening in the brain, and providing some practical things about why someone should care, and what they can do to help.
The package will also include stickers, a glasses case, a cloth to clean the glasses, a QR code to the instagram. These assets will be the reason the product becomes a trend and will get users involved, while the information and inspiration to change will be the lasting effect on users.
Contents of the Box
glasses cleaning cloth
glasses case and glasses
QR code leading to the Instagram
A small magazine
"The world is an ever changing place. At Violet, we accept and embrace that society is now centered around technology, rather than working against it. There are both positive and negative facts around the heavy use of technology. Our goal is to help eliminate the negatives so that you can focus on the positives! We’re here to help protect your brain so that you continue being productive and healthy. We’re here for you; for everyone."
Informational Booklet
Problem:
The excessive use of technology in society today is causing there to be lasting negative effects to the brain and eyes.
Solution:
To get people to buy into a brand who is working for them to eliminate these negative effects so that they can focus on the positive effects. Buying the glasses will not only get them a quality product, but a trusted brand who is continually working to find better and better solutions on their behalf. It also comes supplementary information on what is going on in their brains and what they can to do counteract it, which will hopefully prompt some change in actions and habits regarding unnecessary technology use.
